Why Advertise on I DEY VOTE?
I DEY VOTE is not just another social platform. It is Nigeria's Democratic Intelligence Platform — where citizens come daily to vote on leaders, report civic issues, verify community problems, and engage with governance. Our audience is uniquely valuable because they are active, informed, and local.
Hyper-Local Targeting
Target by state, LGA, ward, age, gender, and political interest
Engaged Audience
Average session time of 12 minutes — 3x industry standard
Brand-Safe Environment
Verified content, no fake news, no toxic engagement
Advertising Pricing
We operate a simple, transparent points-based pricing model. All ads are billed in I DEY VOTE Points, which convert directly to Naira at a fixed rate. You purchase points upfront and spend them as your ads run.
1 Point = ₦1 Naira. Buy points in bundles starting from ₦5,000. No hidden fees, no platform service charges, no minimum commitment periods.
- 1 point per impression (CPM)
- 100 points per click (CPC)
- Target by state, LGA, age, gender
- Standard ad formats (Feed, Sidebar)
- Real-time analytics dashboard
- 24-hour campaign activation
- "Sponsored" label required
- No verification badge needed
- 3 points per impression (CPM)
- 300 points per click (CPC)
- Target by state, LGA, ward, party affiliation
- All ad formats including Promoted Polls
- Real-time analytics + sentiment tracking
- 48-hour review & activation
- "Paid Political Promotion" label required
- Verified Candidate / Party badge included
- INEC compliance documentation support
Minimum Campaign Budget: Non-political ads start at ₦5,000 (5,000 points). Political ads start at ₦50,000 (50,000 points) due to enhanced verification and compliance requirements.
Ad Formats
Choose the format that best fits your message and budget. All formats support both non-political and political advertising with appropriate labelling.
Feed Card
Native post in the main feed. Image, text, CTA button. Best for engagement.
Promoted Poll
Sponsored poll question with your branding. Drives massive interaction.
Banner Sidebar
Static or animated banner in the right sidebar. High visibility, always on.
Video Spot
15–60 second video in feed. Autoplay muted. High recall rate.
Map Pin
Promoted location pin on the National Civic Map. Perfect for local campaigns.
Hero Takeover
Top-of-page banner. Maximum visibility. Limited to 3 slots per day.
| Format | Non-Political CPM | Political CPM | Non-Political CPC | Political CPC | Best For |
|---|---|---|---|---|---|
| Feed Card | 1 pt | 3 pts | 100 pts | 300 pts | Brand awareness, engagement |
| Promoted Poll | 1 pt | 3 pts | 100 pts | 300 pts | Opinion shaping, data collection |
| Banner Sidebar | 1 pt | 3 pts | 100 pts | 300 pts | Constant visibility, branding |
| Video Spot | 1 pt | 3 pts | 100 pts | 300 pts | Storytelling, emotional impact |
| Map Pin | 1 pt | 3 pts | 100 pts | 300 pts | Local targeting, events |
| Hero Takeover | 5 pts | 15 pts | 500 pts | 1,500 pts | Maximum impact, launches |
CPM = Cost Per Mille (1,000 impressions). CPC = Cost Per Click. Hero Takeover pricing is 5x standard due to premium placement. All rates are fixed — no auction, no bidding wars.
Targeting Options
Reach exactly the citizens you want to speak to. Our targeting is built on verified profile data, not guesswork.
All targeting respects user privacy. We never share personal data with advertisers. Targeting is done on-platform only.
Political vs Non-Political Advertising
We maintain a strict separation between political and non-political advertising to ensure transparency, fairness, and compliance with Nigerian electoral law. Here is how the two categories differ:
| Feature | Non-Political | Political |
|---|---|---|
| Who Can Advertise | Businesses, NGOs, brands, services, community groups | Candidates, political parties, PACs, political causes |
| Cost Per Impression | 1 point | 3 points |
| Cost Per Click | 100 points | 300 points |
| Verification Required | No Basic business info only | Yes INEC registration, party ID, candidate verification |
| Review Time | 24 hours | 48 hours + legal review |
| Required Label | "Sponsored" | "Paid Political Promotion" |
| Verified Badge | No | Yes "Verified Candidate" or "Verified Party" badge |
| Minimum Budget | ₦5,000 | ₦50,000 |
| INEC Reporting | Not required | Required We report all political ad spend to INEC quarterly |
| Ad Archive | No | Yes Publicly accessible for 5 years post-election |
| Negative Ads Allowed | No | Limited Must be factual, no defamation |
| Content Pre-Approval | Automated + spot-check | Manual review by compliance team |
Legal Compliance: All political advertising on I DEY VOTE complies with the Electoral Act 2022 and INEC guidelines on campaign finance and media conduct. We reserve the right to reject any political ad that violates Nigerian law, promotes violence, contains hate speech, or makes unverifiable claims about opponents.
How to Place an Ad
Getting your message in front of Nigerian citizens is simple. Follow these steps:
Payment Methods
- Bank Transfer: Corporate accounts supported. Invoice issued within 24 hours.
- Debit/Credit Card: Visa, Mastercard, Verve accepted. Instant point credit.
- Pay-As-You-Go: No contracts. Top up your balance anytime. Unused points never expire.
- Corporate Partnership: For NGOs and government agencies. Net-30 billing available.
Content & Creative Rules
All ads must meet our content standards. We reject more ads than we accept — because our users trust us to keep the platform clean.
Prohibited Content (All Ads)
- Hate speech, ethnic or religious incitement, or calls to violence
- Misinformation, disinformation, or unverifiable claims presented as fact
- Adult content, gambling, or illegal products/services
- Impersonation of government officials, I DEY VOTE staff, or other users
- Malware, phishing, or deceptive landing pages
- Content that exploits tragedies, disasters, or human suffering for commercial gain
Political Ad Additional Rules
- Must clearly identify the paying entity ("Paid for by [Party/Candidate Name]")
- Must display "Paid Political Promotion" label prominently
- Claims about opponents must be sourced and verifiable
- No doctored images, deepfakes, or manipulated media without clear labelling
- No targeting based on ethnicity, religion, or health status
- All political ads are archived publicly for 5 years post-election
Fact-Check Partnership: Political ads flagged by our community or AI monitoring are sent to our independent fact-checking partners. Ads found to contain false claims are removed, and the advertiser's point balance is forfeited for that campaign.
Analytics & Reporting
Every advertiser gets access to a real-time dashboard with the following metrics:
- Impressions: How many times your ad was displayed
- Clicks: How many users clicked your ad
- CTR (Click-Through Rate): Clicks ÷ Impressions, expressed as a percentage
- Engagement Rate: Likes, comments, shares, and poll responses on your ad
- Geographic Breakdown: Which states, LGAs, and wards performed best
- Demographic Breakdown: Performance by age, gender, and interest
- Sentiment Analysis: For political ads — how users reacted emotionally (positive, neutral, negative)
- Spend Tracker: Real-time point balance and burn rate
Reports can be exported as CSV or PDF. Political advertisers receive a quarterly compliance report suitable for INEC filing.
Refunds & Cancellations
- Before Launch: Full refund of unused points if you cancel before the ad goes live.
- After Launch: No refunds for impressions or clicks already delivered. Unused points in a paused campaign remain in your balance for future use.
- Rejection: If your ad is rejected by our compliance team, you receive a full refund with a detailed explanation.
- Technical Failure: If a platform bug causes your ad to underperform, we credit your account with the difference.
- Force Majeure: In the event of platform downtime or regulatory suspension, unused points are protected and transferable.
Advertiser Support
Our advertising team is ready to help you build campaigns that resonate with Nigerian citizens.
- Email: [email protected] (response within 12 hours)
- Phone: 0700-IDEY-ADS (0700-4339-237) — Mon–Fri, 9am–6pm WAT
- WhatsApp: +234 809 123 4568
- Office: 12 Civic Tower, Admiralty Way, Lekki Phase 1, Lagos
For political campaigns, we strongly recommend booking a strategy call with our team at least 2 weeks before your desired launch date. This ensures compliance review, creative optimisation, and targeting refinement.
Frequently Asked Questions
Yes, but you must have a Nigerian bank account for payment and comply with all Nigerian advertising and electoral laws. International NGOs and brands targeting Nigerian citizens are welcome.
No. Purchased points never expire. You can run campaigns today, pause for months, and resume whenever you are ready. However, pricing rates are subject to change with 30 days notice.
You can pause, edit targeting, or adjust budget at any time. However, changing the creative content of a political ad requires a fresh compliance review (48 hours). Non-political ad edits are typically approved within 6 hours.
An impression is counted every time your ad appears on a user's screen, even if they do not interact with it. A click is counted only when a user actively taps or clicks on your ad to engage with it. You are billed for both, but at different rates.
Yes. Point bundles of 100,000+ receive a 5% bonus. Bundles of 500,000+ receive a 10% bonus. Political campaigns running for 90+ days receive dedicated account management at no extra cost. Contact [email protected] for custom packages.
We use a multi-layer fraud detection system: (1) Device fingerprinting to detect bots, (2) IP analysis to flag suspicious traffic, (3) Behavioural analysis to identify click farms, (4) Manual audits on high-spend campaigns. Fraudulent clicks are not billed. If we detect fraud after billing, we credit your account automatically.
Last Updated: June 4, 2026 | Version: 1.0 | Effective Date: June 4, 2026
Advertising rates and policies are subject to change. All advertisers will be notified via email at least 14 days before any rate increase or policy change takes effect.